About us & how we work
After90 Sports is an Arabic-first football platform bringing news, data and analysis together. We cover twelve competitions with history back to 2011 — Arabic is our first language, not a translation.
Verified data
Results, fixtures, standings and player statistics come from a licensed data provider, through a sync pipeline we own and operate, into our own database. When a verified number appears in an article, its source and date appear with it — an editorial rule with no exceptions.
Analysis & computed metrics
Fixture difficulty, performance indicators and the automated notes in the After90 Lab are computed from our data — built on measures like expected goals (xG), not results alone. Analysis is judgement and open to debate, which is why it is always visibly labelled, and an unverified number is never presented as fact.
Where AI comes in
We use AI for drafting, summarising and suggesting links between articles, clubs and players — always under human editorial review. The rule is simple: numbers are never invented by a model; they come from our database or they don't get published.
Corrections
We sometimes get things wrong. If you spot an error in a number or a story, write to us and we will review and correct it quickly and transparently. info@after90sports.com